A Compelling Market

Ranked among America’s best small cities, best places to retire and best places to do business, Sarasota is the heart of Sarasota/Bradenton/Venice – one of the wealthiest major metro markets in the country.

With more than 700,000 residents, this sparkling slice of Gulf Coast is Florida’s fifth largest market. Stretching south from Tampa Bay through Sarasota and Manatee counties, it continues to lure people with its outstanding quality of life.

From its celebrated beaches and rich circus legacy to dozens of music, movie and theater venues, galleries, golf courses and public parks, hundreds of fine restaurants, a top-flight rowing facility, even a polo pitch, Sarasota is irresistible.

Among Florida’s 10 largest markets, it has the highest per capita income and is renowned for excellence in higher education.
It is home to Ringling College of Art & Design, the premiere design school in the Southeast, and New College of Florida, the state’s honors college, rated year after year as one of the best values in America for higher education.

This year, we welcome the Mall at University Town Center to our community. It is a $315 million project that will serve as a luxury retail hub for Southwest Florida. The two-story mall is the only upscale enclosed mall that opened in the United States in 2014, bringing new retail and dining to an already thriving business climate.

The Herald-Tribune Media Group chronicles this diverse and dynamic world every day, helping local people and local businesses build a successful future.

The Largest Local Multi Media Partner

The Herald-Tribune Media Group is the leader in reaching more than 280,000 local readers who are the most valuable consumers in Sarasota and Manatee counties. and our suite of niche desktop and mobile sites generate an average of 900,000 unique visitors and 7.2 million page views every month.

The Herald-Tribune, Florida’s eighth largest newspaper, has more readers than all local daily newspapers combined; more than all local weeklies and magazines combined; and already reaches many people who read other local publications. is the largest media Internet site in the market. It attracts 310,000 local Internet users – and thousands more from around the country and the world.

Two out of three people check newspapers or the Internet for advertising to guide their purchases. With the Herald-Tribune Media Group, you will be there when they do.